We start by understanding your operation: airport transfers (Pearson and Billy Bishop), point‑to‑point, hourly charters, weddings, proms, corporate accounts, hotel/concierge partnerships, and nightlife. We identify your highest‑margin services, peak booking windows (early mornings for airport runs, weekends for events), and the vehicles that drive most profit (sedans, SUVs, sprinters, stretch limos, party buses). This shapes the sitemap, booking flows, and call‑to‑action priorities.

Before colour or photography, you’ll tap through a grayscale prototype on your phone. With visuals stripped back, we lock the flow: service → vehicle → pickup/drop‑off → date/time → add‑ons (child seats, meet‑and‑greet, extra stops) → checkout. Only once the path to booking feels inevitable do we layer brand style, fleet imagery, and micro‑interactions.

Designers hand layered files to developers one desk away. We compress hero media, serve WebP/AVIF images, defer non‑critical scripts, and lazy‑load galleries so the site remains fast even with rich visuals. Then we test on budget Androids, iPhones, and large desktops until performance scores stay consistently green.

Launch is halftime. We monitor heat‑maps and event analytics to see where users hesitate—vehicle selection, price clarity, or checkout steps. Weekly micro‑tweaks (repositioning trust badges, clarifying airport pickup instructions, simplifying forms) compound into more completed reservations over the first 90 days.